From the beginning, at Boreal we have never stopped asking ourselves questions: How can we improve the mountain experience? How can we create a better product? Can we create new products and formulas to solve the problems a climber encounters in the mountains?

Boreal means NORTH, and the north is the hardest terrain in the mountains, the most demanding and the one that requires courage, challenges, programming and experience. Our north is that, the most rigorous, the one that makes us look for solutions to difficult problems. Moreover, our mantra is the AURORA BOREAL, which is like an achievable dream, which is at a specific time and in a specific place, but of an unequalled beauty. We always go in search of that aurora borealis which is unrepeatable, to look for a new one that will lead us to perfection, to total beauty. Only in this way do we find ourselves, searching for our own aurora borealis.